The enterprise mysticism of Silicone Valley

22 Jul 2011 icoBusiness Models
beatles_guru_india_innovation

At the end of the 60’s, a movement started to look India as a humanity spiritual referral; motivated people wanted to give a sense to their existence, in search of importance or simply moved by the fashion and “disillusioned of the local solutions”, travelled to India to infuse themselves with a searching atmosphere. Since thes migratory movements began, India started...

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  • Case studies

    Create usage experiences within the banking branches

    bbva

    BBVA: Nonfinancial product’s sale in the banking branches

    If we have to define the four retail keys, those concepts that all the models independently look for the sector in which they operate, they would probably be: increase the traffic, elevate the average ticket,...

  • Business Models

    A long tail of 100,000 copies

    ebooks

    Internet has drastically changed the digital world

    She writes about ‘fantasy for urban young people’ and she doesn’t even have a publishing house behind. At the age of 26, Amanda Hocking sells 100,000 copies monthly, she fixes their price and designs them...

  • Case studies

    Imaginarium, products and services for the family communication

    logo_imaginarium_loop_innovacion

    A new experience in ice cream consumption

    This is a line of products and services provided for the communication of the family unit. The project was brought before the lack of products designed 100% for this source of communication and especially children...

Como influye la tecnología en las personas?

14 Jul 2011 icoInnovacción
itc1

In many cases we speak of technology and innovation as if they were the same thing. In a few cases we discriminate one from the other and we see technology as a consequence of the efforts made in I+D and innovation as the puesta en valor de dicha tecnologia in value of this technology.

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Create usage experiences within the banking branches

8 Jul 2011 icoCase studies
bbva

If we have to define the four retail keys, those concepts that all the models independently look for the sector in which they operate, they would probably be: increase the traffic, elevate the average ticket, customer’s loyalty and establishing a multi-channel experience with him. Increase the traffic, as the concept indicates, consists on more people (objective customers) been able to...

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A long tail of 100,000 copies

14 Apr 2011 icoBusiness Models
ebooks

She writes about ‘fantasy for urban young people’ and she doesn’t even have a publishing house behind. At the age of 26, Amanda Hocking sells 100,000 copies monthly, she fixes their price and designs them and she gets 70 % of the turnover. This information, taken from some weeks ago, may sound as science fiction for the great majority of...

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How can successful business models be generated? The Apple case

15 Mar 11 icoEmpresas
There are products and business models that are especially successful; from the moment they burst into the market they are accepted by consumers, they produce addiction and they ‘set an example’ by leading their sectors and becoming their reference point. Apple and most of the products it launches reflect this model; each new reference turns...

Apple: The lord and master of digital convergence

7 Mar 11 icoBusiness Models
In the nine-month period in 2010 during which the iPad was marketed, Apple achieved sales of more than 15 millions of items at an average price of € 600. In this month of March, Apple announces the launching of the iPad2: thinner, lighter, more powerful, faster… and with more than 65,000 specific applications ready to be used.

Imaginarium, products and services for the family communication

30 Nov 10 icoCase studies
This is a line of products and services provided for the communication of the family unit. The project was brought before the lack of products designed 100% for this source of communication and especially children up to 7 years or so. It is true that so far there were products aimed at children, but basically...
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Jordi Casas

In Loop we work to make more understandable the digital world, modeling business. We believe that it is a channel for our customers business growing, and we try to make it productive.

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