There are products and business models that are especially successful; from the moment they burst into the market they are accepted by consumers, they produce addiction and they ‘set an example’ by leading their sectors and becoming their reference point. Apple and most of the products it launches reflect this model; each new reference turns...
In the nine-month period in 2010 during which the iPad was marketed, Apple achieved sales of more than 15 millions of items at an average price of € 600. In this month of March, Apple announces the launching of the iPad2: thinner, lighter, more powerful, faster… and with more than 65,000 specific applications ready to be used.
This is a line of products and services provided for the communication of the family unit. The project was brought before the lack of products designed 100% for this source of communication and especially children up to 7 years or so. It is true that so far there were products aimed at children, but basically...